If you want to optimize the indexing of your site by search engines, you can, for example, include the description of the article, the associated keywords and the name of the authors in special tags, called "meta tages" and located in the HTML document’s header.
| Action | HTML/SPIP syntax |
|---|---|
| Page title | <title>[(#NOM_SITE_SPIP|textebrut)]</title> |
| Description | [<meta name="Description" content="(#INTRODUCTION|couper{200}|textebrut)" />] |
| Keywords | <B_keywords> |
| Authors | [<meta name="Author" content="(#LESAUTEURS|textebrut)" />] |
| Application name | <meta name="Generator" content="SPIP[ (#SPIP_VERSION)]" /> |
| Webmaster’s e-mail | [<meta name="Reply-to" content="(#EMAIL_WEBMASTER|textebrut)" />] |
Do not forget to apply the filter textebrut on the SPIP tags to remove the tags, paragraphs and spaces that don’t belong here. Also, stay within the limits of the number of characters requires by each meta tag, using the filter couper.
These meta tags are not essential to the indexing of the site. However, do not forget the page title, which is still important especially because it identifies each page of your site in the search engine results.
Here is the full example for the article template (to be placed in a ARTICLES loop within the head tags of the page
You can adapt this example to other kinds of elements such as sections, news items, etc.